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Phase 1: Validation & Foundation
Target: $0 - $10k ARR | Focus: The "One Man Shop" Niche
JANUARY: Launch
- Jan 5: Localize US NFPA-10 terminology in app.
- Setup Stripe for US Dollar billing.
- Direct Outreach: 20 personalized LinkedIn messages/day.
- Beta Launch: Offer free onboarding for first 5 users.
FEBRUARY: Paying Users
- Convert Beta users to $49/mo "Early Bird" plan.
- Granular activity: Manual onboarding calls to reduce churn.
- Capture 3 high-quality video testimonials.
MARCH: Iteration
- Finalize "One-Click PDF" AHJ Reports.
- Hit $5,000 ARR Milestone.
- Launch "Refer-a-Peer" program (1 month free).
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Phase 2: PMF & Growth Engine
Target: $10k - $250k ARR | Focus: SMB Agencies (5-15 Techs)
Quarterly Objectives (Q2-Q4)
APR - JUN: Launch AMC Renewal Dashboard. Target $6k MRR to trigger Founder's $35k salary.
JUL - SEP: Integrate QuickBooks Online. Expand to Sprinkler/Hydrant checklists (NFPA 25).
OCT - DEC: Launch Automated Cold Email Engine (Apollo.io). Hire first part-time VA for support.
MILESTONE: Hit $250k ARR. Transition to value-based tiered pricing ($35/user).
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Phase 3: Scaling to $1,000,000 ARR
Focus: Mid-Market & Multi-Site Efficiency
Scaling Tasks (Year 2)
Self-Service Onboarding: Build an in-app wizard to handle data migration without founder intervention.
The "Customer Portal": Allow end-clients (Hotels, Schools) to login and download their own compliance certificates.
Distributor Partnerships: Partner with fire equipment wholesalers to bundle FETS with physical hardware sales.
Up-Market Pricing: Introduce "Enterprise Tier" with API access and SSO for organizations with 50+ techs.